So, we get asked this all the time. The short answer is yes, blogging is good for SEO. So, if you’re a local business in Torquay, Devon. Get on that keyword and start blogging.
3 Examples why blogging is needed for SEO
Google loves fresh content. Literally, loves it, it’s like their food and drink. Google wants users to experience the best answers to their questions. Have you noticed when you search queries, the newest ones tend to be at the top, providing they are SEO optimized? All Google cares about is user experience. If you consistently give away high-quality information more often than your competitor’s company, you will rank higher in the search results.
Not just that, but the content is good for other reasons. Reasons such as building trust and a connection with your audience. If they trust you, they will buy from you. So, post a blog at least once a week.
Blogging is sharing content, that content gets shared by others. This creates great overall exposure, trust, and links to your blog. Which is internally linked to your website? Which creates better SEO for your money pages. The more content and links to your site the better. You want to do this organically, don’t purchase links from any source online.
Blogging also has another advantage in marketing. You can turn your blog into a mail out to bring in leads, customers, and sales. Not just that, but the social media has a big effect too. You can share your blog across all your platforms and create social signals and links to your website. So, if you’re a business in Torquay, Devon. Get blogging and get posting across the social media.
Do keywords help SEO? The short answer is yes, a lot of SEO experts will tell you keywords are now outdated, however, that is far from the truth. Without keywords, you can’t rank a site, let’s face it. What blogging allows us to do, is to create long-tail keywords. Long-tail keywords are a lot easier to rank because the competition is lower. For example, you probably found this blog from typing in “Is blogging good for SEO In Torquay, Devon”. Or you found it through the social media. So, either way, it shows how powerful blogging is.
My favourite tool for finding long tail keywords is the Google keyword planner. The Google keyword keyword planner will give you suggestions, how easy the keywords are to rank and how often they are searched. So, if you not blogging, you can sure bet your competitors are.