Facebook, the most powerful social media platform in the world, right? Yes, Facebook still to this day dominates every other social media platform. Although Instagram is growing the quickest, Facebook remains at the top flight. So how to use Facebook for business?
It’s a question we get asked all the time at ETT Digital and today is the day we shed the light and give you all the tips and tricks in using Facebook for business.
Ok, when using Facebook for business purposes, you need to ask yourself a couple questions. One, why Facebook? If the answer is “because It’s the biggest platform in the world” you need to do a lot more research into how using Facebook for business will help you.
There are many social media platforms out there. I’m not saying Facebook isn’t good, I’m just saying another platform might suit the growth of your business better. As an example, if you offer a B2B service, Twitter and LinkedIn will be the preferred platforms to use for building connections.
However, as this topic explains about how to use Facebook for business, let’s get stuck in shall we?
Using Facebook for business – 9 Top tips
Creating Facebook Engagement
Ok, so we all know that creating a good level of engagement on Facebook is important, right? But how many of you know how to do it? When it comes to building your brand or business on Facebook it’s generally the hardest social media platform to conquer.
So, it’s up to us to make sure we get the highest level of engagement. At ETT Digital, we love questions! Why? Because they are so powerful and they make your audience interact with your posts. When people do simple posts with no questions or votes, the engagement drops dramatically.
So, make sure to add plenty of good questions and votes and using Facebook for business will never be easier.
Facebook Video Marketing
Some people will tell you adding photos with your posts will gain you 100% more engagement. Although that might be true, did they tell you video gives you more than 250% engagement? That’s right. 250% more clicks, more comments, more shares, and more sales! A lot of people say, “But video takes so long to make”.
This is true, but you must put in the effort to the get reward. Do you think a common post is going to stand out from your competitors? No way. Is there a situation where we should not be doing video marketing on Facebook to grow our business? Yes, I think if you have 100-500 followers and no capital to invest in sponsored ads.
Why? Because spending 1 hour making a high-quality video That is shown to 100-500 people is generally a “waste of time”. I mean you can boost an average post for 0.50p and it will reach 200 people.
All in all, a video is great! You need a big audience to make it work, or the right capital to invest in sponsored Facebook business ads. Video remains and will continue to remain the best way in how to use Facebook for business in 2017 and beyond.
Facebook Live Video
So how does live video help when promoting your business on Facebook? Well, live video is extremely powerful. Although it’s not what it was last year, Facebook still pushes live video massively.
Do you know what Facebook live video works so well for? Competitions, because the sheer amount of people that are sharing, commenting and liking the live video.
This forces Facebook to push the video to the top of everybody’s newsfeed, creating even more engagement. So, if you’re still wondering the answer to “How to use Facebook for business” This may be your golden key.
Why is running competitions so powerful when using Facebook for business? Well, because people love to win things. Not just that, they create super high engagement which helps in future posts. Have you considered how the algorithm works for Facebook business pages?
Competitions will give you that boost of engagement which will help you create more Facebook reach and page likes. Facebook judge your page on engagement. So what better way to using Facebook for business than to run a free giveaway, promote your product and generate those sales.
Replying to Comments
Now, this might seem like a no-brainer when deciding how to use Facebook for business. However, over 50% of businesses do not do it! Apart from the usual plan to build connections, replying to clients and customers will gain you more organic reach.
That’s right! More reach, How? Because Facebook will think your posts worth throwing to the top of the newsfeed again. Make the most of your Facebook page for business, engage with your audience and generate those sales.
Colour and Emotion
Now, this is a super advanced tip when using Facebook for business and sponsored Ads. Obviously, we all know the Facebook feed is white. So, when we are advertising our business on Facebook, we must make sure not to use white background photos.
Studies who the best colour is blue, blue is most people’s favorite colour and it catches their eye. Ok, so now we have covered colour. How does Emotion help us when using Facebook for business marketing?
Emotion is huge! Seriously, studies show the average eye shot or somebody smiling will increase Facebook CTR rate by over 250%. I have tested this method myself and trust me if you’re looking to grow your business on Facebook, you must add this to your marketing strategy.
When using our Facebook page for business the main thing we want is website traffic, right? Most sales come from the website, one way or another. If you’re a brick and water business you may not need a website.
When you do a promotion you generally link the website to your business in most posts right? This will drop organic engagement as Facebook hate promotional content.
The trick is to leave the link out of the post and simply add it in the comment box below. Facebook will promote your business more effectively while gaining extra reach and engagement.
I know, posting frequently is probably the thing you hear the most when looking to grow your business on Facebook. It’s something we all ignore. One day we post 3 times.
Then the next day we don’t post at all. Your fans will love consistency. Anyway, I won’t go into a lot of detail, as this subject is super simple. Schedule your business posts and keep your audience engaged by doing so.
Ask your Friends
Now, this is something people don’t do enough when wondering how to use Facebook for business marketing. You ask your friends to like your page, but is that enough?
No, around 10% of your friends will like your page and that’s good. However, if you ask all your friends to invite their friends also, think of how many pages like you will have.
A lot of your Facebook friends will say yeah but not do it. But if you tell them how much it will help your business, they will do it for you.
Do you know what’s good about this strategy? It won’t cost you a penny! So, ask your friends and start optimizing Facebook to grow your business.
Creating a Facebook business account – 2 reasons you need one
Targeted sponsored advertising
So why do you need a Facebook business account? Well, you cannot do sponsored posts without it. It doesn’t just give you credibility to show the world you are on Facebook.
It will allow you to make targeted Facebook adverts to help Your Facebook page grow your business. The settings in the advert manager and Facebook power editor is phenomenal.
The system in place makes it so easy to do laser Facebook targeting to gain you those piping hot leads to help grow your business on Facebook.
Social proof is the biggest thing in the world when it comes to social media marketing! Ok, so how does social proof help up when using Facebook for business marketing?
Well, if you just have a friends account, you effectively have no online presence. Having many check-ins, likes and interaction will show the world you are the place to go to.