Amazon has become a game-changer for ecommerce businesses. More and more investors are starting to take advantage of Amazon’s fast-growing network. Using Amazon services as one of your primary platforms can give your business several advantages. This, however, requires strategic planning and execution to gain leverage against your competitors.
The Amazon Sellers Rank is an important metric to measure your product’s performance in the marketplace. BSR can be interchanged with the term “Amazon Sales Rank,” which is quite similar. This article will discuss the basics of BSR and how you can improve it by following effective measures.
Amazon Continues to Grow Rapidly
Amazon is one of the largest ecommerce platforms today with more than 2.5 million active sellers and 310 million active members. On average, Amazon gets more than 197 million people around the world every month — that’s more than the entire population of Russia. A recent study also shows that 89% of consumers choose to buy from Amazon than other ecommerce sites.
Amazon’s Competitive Marketplace
With Amazon’s growing network, it’s quite surprising only a few businesses have become successful with this platform. This is because of the level of competition as the number of sellers continues to rise, as well. Additionally, most Amazon sellers don’t have an idea how the algorithm works. They usually think integrating your business with Amazon will generate sales right away.
With an 8% increase in overall competition from last year, it is imperative to find more ways to boost your Amazon product listings and brand pages. It is true that using Amazon services can help your business grow your revenue. This, however, doesn’t mean it will give you instant results. Just like any other platform, you need strategic Amazon marketing solutions to outrank your competition.
What is Amazon BSR and How to Earn It?
You may have noticed that on Amazon product pages, every item is ranked according to its Best Sellers Rank (BSR) under each category.
The BSR indicates a product’s sales performance in comparison to other products on Amazon.
The higher the ranking, the more likely it is that your product will be visible and sell more consistently.
Other Effective Ways to Make your Amazon Product Listings More Visible
There are several ways to boost your Amazon Best Sellers Rank. These tips will help you get more exposure to your listings, which leads to increased sales and more profit.
Other Effective Ways to Make your Amazon Product Listings More Visible
As mentioned, Amazon calculates the Best Seller Rank based on recent sales and historical sales data. Take note that Amazon’s algorithm for the best sellers list does not include product reviews, sellers’ feedback, pricing, and keywords when computing the BSR. These factors, however, can make your products and brand pages look more credible to consumers and get more potential leads.
While BSR Amazon weighs heavily on sales, optimizing your Amazon product listings is still an ideal option. In fact, most successful businesses in this platform use Amazon SEO strategies and Amazon PPC campaigns to promote their brand and increase sales.
To give you more ideas, here are some of the most effective ways to optimize your Amazon product listings:
